About The Project
While most accounting involves collecting, analysing and reporting all your company’s financial data… times have changed and that’s no longer enough. CAP not only helps get their client's accounts right, they help brands optimise and digitise their financial processes, without the client's needing to lift a finger. With the recent merger with Beezkorp, an accounting firm boasting more than 25 years of expertise in accounting, it was time for CAP to revitalise it's existing brand. We worked closely with their team to create an elevated yet approachable identity that aligned with their vision of "a smooth sailing journey that clients could enjoy in peace".
From typographic choices, colors, illustrations and down to the photos, we've designed a warm and approachable expression that contrasted against the hard-cold industry that most accounting firms would adopt.
This more human approach expresses a renewed understanding of the importance of community, taking CAP from a transactional brand to a more earnest one; a brand of trust, expertise and innovation.