About The Project
HighSpark, a creative agency aimed at helping C-suite business leaders deliver better presentations by improving their visual designs and sharpening their key messages.
Having entered their 7th year with an expanded core sets of services, the team was looking to refresh their identity to reflect their maturity as modern storytellers. Through rigorous research and revisions, we've updated the typeface from a casual "Brandon" to a more sleek "Degular". The cores colors were largely retained, but blue now taking more precedence in the hierarchy.
The decisions were then translated onto a detailed design system, ensuring consistency across various mediums.