About The Project
Edge Capital is an asset management that helps high profile clients advise, structure and manage funds for high net worth individuals & businesses across Asia.
Edge believes in being prudent stewards and all investment decisions are led by core principles. The brand hopes to translate the wealth of expertise that each member was bringing to the table.
We've centered the brand around the core color "Boston Green", a symbolism of being grounded and reliable investors. The decision was also further expanded into secondary color choices and to the treatment of photos.
The final site output conveyed a sense of trust and heritage in which Edge provides for their clients, new & old.